The effectiveness of Neuro-Linguistic Programming (NLP) on students’ motivation and attitude

• Main Authors: Hj Md. Kamaruddin, Nafisah@Kamariah, Azman, Mohamad Lutfi Arash, Abdul Hamid, Ahmad Faqirudin
• Other Authors: Dzinun, Hazlini
• Format: Book Section
• Language: English
• Published: Penerbit UTHM 2020
• Subjects: HF5546-5548.6 Office management; T175-178 Industrial research. Research and development
• Online Access: http://eprints.uthm.edu.my/2024/1/Ch08%20The%20Effectiveness%20of%20Neuro-Linguistic%20Programming%20%28NLP%29%20on%20Students%E2%80%99%20Motivation%20and%20Attitude.pdf; http://eprints.uthm.edu.my/2024/

Neuro-Linguistic Programming (NLP) was developed at the University of California at Santa Cruz in the 1970's by its founders and principal authors, Richard Bandler and John Grinder, a professor of linguistics (Tosey & Mathison, 2003). Richard Bandler was a mathematics and computer science s...