Traditional Marketing versus Online Marketing

• المؤلفون الرئيسيون: Yusuf Mohammad, Anwar Yusuf Ali, Harun, Amran, Albert Gisip, Imelda
• التنسيق: Book Section
• اللغة: English
• منشور في: Penerbit UTHM 2020
• الموضوعات: HF1040-1054 Commodities. Commercial products
• الوصول للمادة أونلاين: http://eprints.uthm.edu.my/1857/1/Chapter%2008%20Traditional%20Marketing%20versus%20Online%20Marketing.pdf; http://eprints.uthm.edu.my/1857/

In the current complex and competitive market, companies lose credibility and it is very easy to very difficult (Geraghty & Conway, 2016). Within the company oriented towards the rapid changes in the market such as competitors, distribution system, mass media, new technologies, customers' i...