Traditional Marketing versus Online Marketing
In the current complex and competitive market, companies lose credibility and it is very easy to very difficult (Geraghty & Conway, 2016). Within the company oriented towards the rapid changes in the market such as competitors, distribution system, mass media, new technologies, customers' i...
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| 主要な著者: | , , |
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| フォーマット: | Book Section |
| 言語: | English |
| 出版事項: |
Penerbit UTHM
2020
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| 主題: | |
| オンライン･アクセス: | http://eprints.uthm.edu.my/1857/1/Chapter%2008%20Traditional%20Marketing%20versus%20Online%20Marketing.pdf http://eprints.uthm.edu.my/1857/ |
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