A STUDY OF FACTORS AFFECTING ENTREPRENEURIAL INTENTION: THE MODERATING ROLE OF INDIVIDUALISM
The main purpose of this study is to identify the factors which affect the entrepreneurial intention (EI) of the university students of Gilgit-Baltistan. This research study mainly focuses on the theory of planned behaviour (TPB) and Hofstede national culture dimension of individualism. The quantita...
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Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
2023
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Subjects: | |
Online Access: | http://eprints.uthm.edu.my/11477/1/J15961_d72c6a36b59c432a639aab1c7e1cca0c.pdf http://eprints.uthm.edu.my/11477/ https://doi.org/10.17605/OSF.IO/MZ92U |
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