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How to Measure and Identify the Ultimate Improvement Required for Customer Satisfaction

In current hypercompetitive markets, customer satisfaction is one of major requirements that enable the company to generate some benefits to their business. This is also including the relationship with the customers as a good foundation for the creation of loyalty and repeat purchase of customers. H...

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Bibliographic Details
Main Authors: Sihombing, Haeryip, M.Y., Yuhazri, S.H., Yahaya
Format: Article
Language:English
Published: Global Engineers and Technologists Review 2012
Subjects:
Online Access:http://eprints.utem.edu.my/id/eprint/6954/1/How_to_Measure_and_Identify_the_Ultimate_Improvement_Required_for_Customer_Satisfaction.pdf
http://eprints.utem.edu.my/id/eprint/6954/
http://www.getview.org/download_pdf/Vol2_No11/GETview_Vol2_No11_pg14_28.pdf
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