Green product in Malaysia: Still a long way to go

• Main Author: Rajiani, Ismi
• Format: Book Section
• Language: English
• Published: FONA-Social Ecological Research and German Federal Ministry of Education and Research (BMBF) 2011
• Subjects: H Social Sciences (General); HN Social history and conditions. Social problems. Social reform; HB Economic Theory
• Online Access: http://eprints.utem.edu.my/id/eprint/3875/1/SuCo11_abstractvolume_corrigendum.pdf; http://eprints.utem.edu.my/id/eprint/3875/; http://www.sustainableconsumption2011.org

In the early 2000’s green technology is a buzz word. However in a developing country like Malaysia, customers’ acceptance of green products is still low due to the low number of environmentally friendly products acceptance compared to their non-green counterparts. On the basis of benefit and c...