Preference criteria for online shopping among university students

• Main Authors: Ahamat, Amiruddin, Shahkat Ali, Muhamad Sham
• Format: Article
• Language: English
• Published: Inderscience Enterprises Ltd 2019
• Online Access: http://eprints.utem.edu.my/id/eprint/27778/2/0122722052023128.pdf; http://eprints.utem.edu.my/id/eprint/27778/; https://www.inderscience.com/info/inarticle.php?artid=100700

We are now living in the era of technology and the use of e-commerce is increasing every day, which has become increasingly more important as most activities can be done by using e-commerce, thus aiding the business industry. The younger generation especially students nowadays spend hours on the int...