IOT based model to enhance the potential of Indonesian batik entrepreneur

• Main Author: Achmad Bakri, Solichul Hadi
• Format: Thesis
• Language: English; English
• Published: 2021
• Subjects: H Social Sciences (General); HD Industries. Land use. Labor
• Online Access: http://eprints.utem.edu.my/id/eprint/26980/1/IOT%20based%20model%20to%20enhance%20the%20potential%20of%20Indonesian%20batik%20entrepreneur.pdf; http://eprints.utem.edu.my/id/eprint/26980/2/IOT%20based%20model%20to%20enhance%20the%20potential%20of%20Indonesian%20batik%20entrepreneur.pdf; http://eprints.utem.edu.my/id/eprint/26980/; https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=122199

The development of batik industry depends on its industrial developments and is strongly related to entrepreneurship. With the development of batik businessmen becomes a priority, there is a need to keep reinventing itself while keeping this priority in mind. Therefore, failure in continuous development of batik businessmen may cause a trickledown effect of struggles in adapting to market changes and may in turn cause a hindrance in production of batik along with its distribution. However, few problems are found in developing batik entrepreneur. Firstly, most Batik Entrepreneur are identified to have less knowledge and understanding of batik production, leading to the failure of implementing the batik entrepreneur requirements. Secondly, most of the batik development failed to utilize the information and digital technology. Lastly, there is a lack of studies discussing on IoT based model in Batik Entrepreneur environment. Thus, it is important to change the underlying behaviors to ensure the transformation of mere batik craftsmen into batik entrepreneurs in this age of digitalization. This research has three objectives, which are: 1) To analyze the factors of developing batik entrepreneurs; 2) To propose a new IoT-based model for developing batik entrepreneurs; and 3) To evaluate the effectiveness of the performance as well as the usability of the proposed model. Conducted in Sragen, Indonesia, this research adopted a process-based research design, involving three stages of research. In the first phase, findings from the systematic literature review and a survey drawn from 13 respondents were used to develop the conceptual IoT- model. The model was further validated by conducting a survey, participated by 101 respondents. Data were analysed statistically using regression analysis to test the related hypothesis. Based on the analysis, it was found that attitudes, technology usage and IoT usage have significant effects on entrepreneur, while knowledge and skills were not significant. Next, the second phase focuses on developing an automated prototype of the IoT-based model. The prototype, named Batik Solo Apps was designed by mapping the four constructs of the validated model to the batik business process: marketing, designing, crafting and sales. Finally, the evaluation of the prototype model was conducted in the third phase, in which two usability tests, namely a survey with 80 entrepreneurs and interviews with 11 experts in batik industry were carried out. Data were collected based on the usefulness, easy to use, easy to learn and satisfaction of using the tool, and descriptive statistics were used to analyse the data. The finding of this study comprises in three results: 1) the results show that the majority of the respondents indicated their strong agreement on satisfaction, easy to use and usefulness respectively. 2) all respondents claimed that the automated tool has the ability to facilitate batik entrepreneurs. 3) Feedback from the second evaluation, the interviews with 11 experts in the batik industry also reported that the automated tool is helpful and useful for transforming the craftsmen to batik entrepreneurs. Therefore, it can be concluded that the automated IoT-based model has the ability to facilitate the transformation of batik craftsmen into batik entrepreneurs. This research contributes to the development of batik entrepreneurs through the utilization of IoT, which is becoming prevalent in the world of entrepreneurship. Specifically, the adoption of the model and realization of the Batik Solo Apps is expected to be able to improve the production growth, the effectiveness and market potential of batik industries.