Entrepreneurial orientation and organizational performance of online business in Malaysia: the mediating role of the knowledge management process

• Main Authors: Adam, Sabrinah, Mohd Fuzi, Nursyazwani, Ramdan, Mohamad Rohieszan, Mat Isa, Rosmah, Ismail, Albert Feisal @ Muhd Feisal, Hashim, Mohd Yussni
• Format: Article
• Language: English
• Published: MDPI 2022
• Online Access: http://eprints.utem.edu.my/id/eprint/26406/2/ENTREPRENEURIAL%20ORIENTATION%20AND%20ORGANIZATIONAL%20PERFORMANCE%20OF%20ONLINE%20BUSINESS%20IN%20MALAYSIA-THE%20MEDIATING%20ROLE%20OF%20THE%20KNOWLEDGE%20MANAGEMENT%20PROCESS_SUSTAINABILITY-14-05081.PDF; http://eprints.utem.edu.my/id/eprint/26406/; https://www.mdpi.com/2071-1050/14/9/5081

The aim of this paper is to examine the role of the knowledge management process as a mediating variable in the relationship between entrepreneurial orientation and organizational performance. This study employed a quantitative method and utilised a self-administered questionnaire. A total of 350 data were collected from the owners/founders of online businesses. A Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis was performed to test the proposed hypotheses of the study. The findings indicated that entrepreneurial orientation positively the knowledge management process, which in turn exerts a positive effect on the organizational performance of a company. Additionally, the indirect effect analysis revealed that the knowledge management process plays a significant role as a mediator between entrepreneurial orientation and organizational performance. The research fills a gap in the literature by considering a mediating variable in enhancing the relationship between entrepreneurial orientation and organizational performance. This research also provides a particular contribution to the literature and some suggestions for future research.