Factor affects customer behavior during currency depreciation

• Main Authors: Bakri, Mohammed Hariri, Dabas, Nurayati, Azman, Hartini
• Format: Article
• Language: English
• Published: Penerbit Universiti Teknikal Malaysia Melaka 2021
• Online Access: http://eprints.utem.edu.my/id/eprint/25602/2/6004-ARTICLE%20TEXT-16920-1-10-20210804-JTMT.PDF; http://eprints.utem.edu.my/id/eprint/25602/; https://jtmt.utem.edu.my/jtmt/article/view/6004/4006

Nowadays, Malaysia face on currency depreciation right now and many industries get negative impact from this current situation. This present study aims to study the most factor effect on customer buying behavior during currency depreciation in Johor Bahru and this factor include culture factor, p...