Guidelines For Designing Green Products Considering Customers’ Cultural Preferences

• Main Authors: Ghazali, Ihwan, Huda, Abdullah, Abdul-Rashid, Salwa Hanim, Md Dawal, Siti Zawiah, Mohd Shariff, Amir Husni, Herawan, Safarudin Gazali, Ho, Fu Haw, Sakundarini, Novita
• Format: Article
• Language: English
• Published: MDPI AG 2021
• Online Access: http://eprints.utem.edu.my/id/eprint/25599/2/SUSTAINABILITY-DR.%20IHWAN%20GHAZALI%2002627.PDF; http://eprints.utem.edu.my/id/eprint/25599/; https://www.mdpi.com/2071-1050/13/2/673; https://doi.org/10.3390/su13020673

The increasing customer awareness of environmental sustainability during the last decade has had an influence on many manufacturers to produce green products. However, issues arise regarding the actual preferences of customers for green products, which often differ depending on cultural influences....