Competitives Strategy In Enhancing Malaysian Firms' Performance Through Mediating Effect Of Liberalisation

The concept of competitive strategy from strategic management is imperative in the small and medium firms (SMFs) as a result of the impression of free trade known as liberalisation. The competitive strategy is aimed at reducing the negative impact of SMFs activities in the free trade. The issue of l...

Full description

Saved in:
Bibliographic Details
Main Author: Mohd Darus, Norazlina
Format: Thesis
Published: 2020
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!