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The Effectiveness Of Mass Marketing Communication As A Digital Logistics Tools In Promoting A New Online Public Service Platform

This paper aims to review a framework that investigate the effectiveness of mass marketing communication as a digital logistics tools toward promoting a new online public service platform "i-akaun" for Employees Provident Fund (EPF). The use of online public service platform by the governm...

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Bibliographic Details
Main Authors: Ibrahim, Irwan, Ismail, Albert Feisal, Amer, Afizan, Md. Jani, Siti Hajar
Format: Article
Language:English
Published: ExcelingTech 2019
Online Access:http://eprints.utem.edu.my/id/eprint/24535/2/THE%20EFFECTIVENESS%20OF%20MASS%20MARKETING%20COMMUNICATION_ALBERT%20FEISAL.PDF
http://eprints.utem.edu.my/id/eprint/24535/
http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2644/1762
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http://eprints.utem.edu.my/id/eprint/24535/2/THE%20EFFECTIVENESS%20OF%20MASS%20MARKETING%20COMMUNICATION_ALBERT%20FEISAL.PDF
http://eprints.utem.edu.my/id/eprint/24535/
http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2644/1762

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