Customer Satisfaction Towards Food Truck Service At Melaka State, Malaysia

• Main Author: Amran, Nur Syahirah
• Format: Thesis
• Language: English; English
• Published: UTeM 2018
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.utem.edu.my/id/eprint/23219/1/Customer%20Satisfaction%20Towards%20Food%20Truck%20Service%20At%20Melaka%20State%2C%20Malaysia%20-%20Nur%20Syahirah%20Amran%20-%2024%20Pages.pdf; http://eprints.utem.edu.my/id/eprint/23219/2/Customer%20satisfaction%20towards%20food%20truck%20service%20at%20Melaka%20State%2C%20Malaysia.pdf; http://eprints.utem.edu.my/id/eprint/23219/; http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=113028

The growth of the business is affected by many factors, this is including the food truck business. Nowadays, we always hear the problem that related to food services. In fact, various method have been carried out to ensure the food provider are good quality and cleanliness to ensure their customer satisfacton. The purpose of this study was to understanding the relationship between consumer purchasing behaviour and consumer satisfaction towards the food truck service Melaka, Malaysia. This is important to ensure of every vendor of food truck to provide the good service to fullfil the customer satisfaction and boosting their sales. The questionnare is designed to get the view from the targeted population about the important factors towards the food truck service. This research study will be done around Melaka state, Malaysia.