The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students

• Main Author: Cheong, Yoke Teng
• Format: Thesis
• Language: English; English
• Published: UTeM 2018
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.utem.edu.my/id/eprint/23214/1/The%20Purchase%20Decision%20Of%20Online%20Consumers%20Towards%20On%20Product%20Quality%20Of%20Lazada%20Among%20FPTT%2C%20UTeM%20Students%20-%20Cheong%20Yoke%20Teng%20-%2024%20Pages.pdf; http://eprints.utem.edu.my/id/eprint/23214/2/The%20purchase%20decision%20of%20online%20consumers%20towards%20on%20product%20quality%20of%20Lazada%20among%20FPTT%2C%20UTeM%20students.pdf; http://eprints.utem.edu.my/id/eprint/23214/; http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=113022

This research paper is to determine the purchase decision of online consumers towards on the product quality of Lazada. This research paper will be focus to students who studied at Faculty of Technology Management and Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka (UTeM). Qualitative...