Hybrid Neural Network With K-Means For Forecasting Response Candidate In Direct Marketing

• Main Author: Ramadhan, Rakhmat Sani
• Format: Thesis
• Language: English; English
• Published: UTeM 2014
• Subjects: Q Science (General); QA76 Computer software
• Online Access: http://eprints.utem.edu.my/id/eprint/16255/1/Hybrid%20Neural%20Network%20With%20K-Means%20For%20Forecasting%20Response%20Candidate%20In%20Direct%20Marketing%2024%20Pages.pdf; http://eprints.utem.edu.my/id/eprint/16255/2/Hybrid%20Neural%20Network%20With%20K-Means%20For%20Forecasting%20Response%20Candidate%20In%20Direct%20Marketing.pdf; http://eprints.utem.edu.my/id/eprint/16255/; http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000091008

The larger Bank‘s electronic data customer provides difficulty a marketing campaign. An efficient marketing campaign is needed to promote a product and services. The predictive data mining techniques use to help a marketing analyst provide more value to their customers by the right offer because of...