The influence of ingredients towards Malaysian consumer's preferences on facial care moisturiser : a case of Malacca consumer

• Main Author: Md Kasim, Raihani
• Format: Thesis
• Language: English; English
• Published: 2007
• Subjects: H Social Sciences (General); HD Industries. Land use. Labor
• Online Access: http://eprints.utem.edu.my/id/eprint/15246/1/The%20influence%20of%20ingredients%20towards%20Malaysian%20consumer%27s%20preferences%20on%20facial%20care%20moisturiser%20%2C%20a%20case%20of%20Malacca%20consumer%20-%20Copy.pdf; http://eprints.utem.edu.my/id/eprint/15246/2/The%20influence%20of%20ingredients%20towards%20Malaysian%20consumer%27s%20preferences%20on%20facial%20care%20moisturiser%20case%20study%20on%20Malacca%20consumer.pdf; http://eprints.utem.edu.my/id/eprint/15246/; http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000031869

Facial moisturiser is one of the important components of the facial care segment in Cosmetics and Toiletries industry. Malaysian facial care industry is growing rapidly and offers opportunity for local entrepreneur to gain profit The rapid innovation pertaining to ingredients used in the formulation of facial moisturiser is one of many challenges confronting the local entrepreneur."Does ingredients influence the Malaysian consumer's purchasing decision on a facial moisturiser" is the main question in this study. This research was conducted in stages. The samples include students and working women in Malacca The findings indicated that the local brands facial moisturiser are evolving and local manufacturers are taking effort to formulate product using technologically innovative ingredients and natural extract However, foreign brands have huge investment on product research and development, in comparison to competitors from local brands.Consumers buy facial moisturiser based on its ingredients regardless of differences in demographic background. Conclusively, consumers in Malacca prefer foreign brand facial moisturiser over the local brands and ingredients is important determinant influencing their purchasing decisions.