ANALYZING MARLET STARTEGY
Analyzing the marketing strategy elements that influence the effectiveness of its implementation has been the subject of sizeable empirical research. The purpose of this paper is to address simultaneous management of market exploitation and market exploration in the marketing strategy on implementat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/12342/1/NORAZLINA_American_Journal_of_Economics.pdf http://eprints.utem.edu.my/id/eprint/12342/ |
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