Moving Towards Cashless Society: Malaysian Consumers Intention To Adopt Near Field Communication (Nfc) - Enabled Mobile Payment
The continuous advancement in technology, specifically mobile technologies, has brought many changes to human life, especially after the rise of the deadly Covid-19 virus. Contactless systems have become something that everyone today looks for in everything they take part in. The shift to a cashl...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.usm.my/59686/1/24%20Pages%20from%20DHAARSHINI%20AP%20BALACHANDRAN%20-%20TESIS.pdf http://eprints.usm.my/59686/ |
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| Summary: | The continuous advancement in technology, specifically mobile technologies,
has brought many changes to human life, especially after the rise of the deadly
Covid-19 virus. Contactless systems have become something that everyone today
looks for in everything they take part in. The shift to a cashless society by leveraging
mobile payment has become an important agenda for many countries across the
globe, even before the pandemic. It is also an important agenda for Malaysia;
nevertheless, the technology’s progress rate is relatively slow. The majority of
Malaysians are still cash-dependent, while those who opt for mobile payment tend to
choose quick response or QR-based mobile payment over near field communication
or NFC-based mobile payment, despite the latter’s superiority in terms of safety,
convenience, user friendliness, and more. Hence, this study aimed to address
Malaysian consumers’ transition to a cashless society by leveraging NFC-enabled
mobile payment. To achieve this, an extended DOI Theory as well as the
Institutional-based Trust Theory, Network Externalities Theory, Value-based
Adoption Model, Status Quo Bias Theory, and Stimulus-Organism-Response (S-O-R)
theory were utilised to develop the model of the study. |
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