Stakeholder priorities and corporate social responsibility orientations : the moderating effects of ethnicity and religion in the Nigerian financial sector

• Main Author: Aminu, Ahmadu Hamidu
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: HD28-70 Management. Industrial Management
• Online Access: http://eprints.usm.my/54834/1/AMINU%20AHMADU%20HAMIDU24.pdf; http://eprints.usm.my/54834/

Given the importance of corporate social responsibility orientations among managers from different ethnic groups and religions in the Nigerian financial sector, this study examined the relationships between stakeholder priorities, ethnicity, religion and corporate social responsibility orientations from the lens of stakeholder approach, legitimacy theory and Carroll's four dimensions/responsibilities of corporate social responsibility. A survey questionnaire was used to collect data from 313 respondents in the Nigerian financial sector. Subsequently, the data collected were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results from the analysis revealed that Stakeholder priorities (Profit maximization, stakeholder pressure, image creation) were related with some dimensions of CSR orientations (Economic, Philanthropic, legal, ethical), moderated by the role ofethnicity and religion of managers in the Nigerian financial sector. Furthermore, the study revealed the most significant relationship between predictors and outcomes to be image creation and philanthropic responsibilities, while relevant stakeholder priorities from the Nigerian context are; profit maximization, stakeholder pressure and image creation. CSR orientation of Nigerian managers in terms of priority is economic, philanthropic, legal and ethical respectively. This study provides theoretical and practical contributions that are valuable to different stakeholders with regards to the Corporate social orientations of Nigerian managers.