Advertising Strategies In Malaysian Advertisements
This research involves the study of strategies used by advertisers in their advertisements on television, newspapers, magazines in our country. Advertisements, as we know are part and parcel of our lives. We are exposed to advertisements everywhere we go, educating us about services and institution...
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| Main Author: | |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Sains Malaysia
1983
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| Subjects: | |
| Online Access: | http://eprints.usm.my/54290/1/mono%20advertising%20strategies%20cut.pdf http://eprints.usm.my/54290/ |
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