The Effect Of Technological, Organizational, And Environmental Factors On Adoption Of Electronic Commerce By Small And Medium Enterprises In Kuwait: The Roles Of Attitude And Innovativeness

This study examined the relationship between perceived relative advantage (PRA), perceived compatibility (PCO), perceived complexity (PCX), organizational readiness (ORD), IT knowledge (ITK), competitive pressure (COP), suppliers/customers' pressure (SCP), and SMEs' E-commerce adoption. F...

Full description

Saved in:
Bibliographic Details
Main Author: Al Enezi, Saleh O. M. R.
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:http://eprints.usm.my/53173/1/SALEH%20O%20M%20R%20AL%20ENEZI%20-%20TESIS.pdf%20cut.pdf
http://eprints.usm.my/53173/
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study examined the relationship between perceived relative advantage (PRA), perceived compatibility (PCO), perceived complexity (PCX), organizational readiness (ORD), IT knowledge (ITK), competitive pressure (COP), suppliers/customers' pressure (SCP), and SMEs' E-commerce adoption. Furthermore, the study examined the mediating role of attitude on these relationships as well as the moderating role of innovativeness on the attitude - E-commerce adoption link. Data were collected from the SMEs operating in Kuwait using a cross-sectional study design.