Influence Of Islamic Branding On Brand Resonance Of Nestlé: A Comparative Study Between Malaysia And Pakistan
The Muslim consumer market has recently emerged as an attractive consumer market for global brands due to their growing numbers and purchasing power. However, the brands targeting Muslim consumers occasionally face various forms of anti-consumption behaviours stemming from perceived brand-religio...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
语言: | English |
出版: |
2021
|
主题: | |
在线阅读: | http://eprints.usm.my/52725/1/SYEDA%20NAZISH%20ZAHRA%20BUKHARI.pdf http://eprints.usm.my/52725/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|