The Influence Of Web Gratification And Irritation On Online Purchase In Apparel Industry

• المؤلف الرئيسي: Ashar, Siti Masitah
• التنسيق: أطروحة
• اللغة: English
• منشور في: 2019
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.usm.my/49762/1/THESIS%20OF%20SITI%20MASITAH%20cut.pdf; http://eprints.usm.my/49762/

Increasing internet activity and its number of users have strengthened the potency of uses and gratification. The concept of online purchase led the current research to finding that the conceptualisation of online shopping encompasses various aspects of consumer behaviour relating to the action o...