Proposing stakeholder communication framework for business positioning among manufacturing-based small and medium enterprise: adopting a public relations approach

• Main Authors: Krishnan, Mahadevan, Ahmad, Jamilah
• Format: Article
• Language: English
• Published: GIAP Journals 2019
• Subjects: HD2340.8-2346.5 Small and medium-sized businesses, artisans,handicrafts, trades
• Online Access: http://eprints.usm.my/48376/1/1490-Main%20Article%20Text-3410-4-10-20190920.pdf; http://eprints.usm.my/48376/; https://giapjournals.com/index.php/hssr/article/view/hssr.2019.7461

Purpose: This study proposes the development of a stakeholder communication framework for manufacturing-based Small and Medium Enterprises (SMEs). Methodology: Employing in-depth interviews with fifteen representatives from manufacturing-SMEs who take-up communication roles at the managerial level,...