Prestige vs. Reputation: Significance to Improve Public Perceptions towards Malaysian University

• 主要な著者: Ahmad, Jamilah, Ismail, Nurzali
• フォーマット: 論文
• 言語: English
• 出版事項: Registrar of Newspapers for India (RNI) 2020
• 主題: PN4775-4784 Technique. Practical journalism
• オンライン･アクセス: http://eprints.usm.my/48294/1/Prestige_vs_Reputation_Significance_to_I.pdf; http://eprints.usm.my/48294/; https://www.mediawatchjournal.in/prestige-vs-reputation-significance-to-improve-public-perceptions-towards-malaysian-university/

Corporate image and reputation is an essential element in any business organization. However, not many studies have been done on service-oriented organizations, especially universities. For the university that seeks to improve its reputation, creating desirable images and positioning of a university...