Prestige vs. Reputation: Significance to Improve Public Perceptions towards Malaysian University

Corporate image and reputation is an essential element in any business organization. However, not many studies have been done on service-oriented organizations, especially universities. For the university that seeks to improve its reputation, creating desirable images and positioning of a university...

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Bibliographic Details
Main Authors: Ahmad, Jamilah, Ismail, Nurzali
Format: Article
Language:English
Published: Registrar of Newspapers for India (RNI) 2020
Subjects:
Online Access:http://eprints.usm.my/48294/1/Prestige_vs_Reputation_Significance_to_I.pdf
http://eprints.usm.my/48294/
https://www.mediawatchjournal.in/prestige-vs-reputation-significance-to-improve-public-perceptions-towards-malaysian-university/
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