Challenges Facing Small and Medium Tourism Enterprises: A Case Study in Kuala Sepetang

• Main Authors: Ong, Ke Shin, Chan, Ngai Weng, Dawood, Sharifah Rohayah Sheikh
• Format: Article
• Language: English
• Published: European Publisher 2019
• Subjects: G154.9-155.8 Travel and state. Tourism
• Online Access: http://eprints.usm.my/47966/1/Challenges%20Facing%20Small%20and%20Medium%20Tourism%20Enterprises%20A%20Case%20Study%20in%20Kuala%20Sepetang.pdf; http://eprints.usm.my/47966/; https://www.europeanproceedings.com/proceedings/EpSBS/volumes/ich2019

Tourism is increasingly being viewed as a development strategy for regional growth, especially in areas experiencing rural decline and economic contraction. In Malaysia, most of the rural tourism related firms are small and medium enterprises (SMEs). While the role of SMEs in destination development...