Customer Experience Management: Topology, Antecedents, And Outcome

• المؤلف الرئيسي: Abhari, Kaveh
• التنسيق: أطروحة
• اللغة: English
• منشور في: 2018
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.usm.my/47952/1/KAVEH%20ABHARI%20-%20Customer%20Experience%20Management%20.pdf; http://eprints.usm.my/47952/

Academic research on Customer Experience Management (CEM) is still inconclusive although it is an important element in exploring customer experience. This limitation calls for a systematic theorization and operationalization of CEM. To this end, this study employed a sequential mixed-method methodol...