4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance

Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses r...

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书目详细资料
主要作者: Abu Bakar, Lily Julienti
格式: Thesis
语言:English
出版: 2002
主题:
在线阅读:http://eprints.usm.my/47713/1/LILY%20JULIENTI000024.pdf
http://eprints.usm.my/47713/
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