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4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance

Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses r...

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Main Author: Abu Bakar, Lily Julienti
Format: Thesis
Language:English
Published: 2002
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/47713/1/LILY%20JULIENTI000024.pdf
http://eprints.usm.my/47713/
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spelling my.usm.eprints.47713 http://eprints.usm.my/47713/ 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance Abu Bakar, Lily Julienti HF5001-6182 Business Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses relationships between 4Ps (product, price, place and promotion) innovation and organization performance. Result generally support past work by Biggs (1996), Cohen (1988), Kelleberg (1986), Palmer (1993), Perreault and Russ ( 1976), who have proposed that innovation is positively related to financial and non-financial performance of the organization. 2002-02 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/47713/1/LILY%20JULIENTI000024.pdf Abu Bakar, Lily Julienti (2002) 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Abu Bakar, Lily Julienti
4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
description Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses relationships between 4Ps (product, price, place and promotion) innovation and organization performance. Result generally support past work by Biggs (1996), Cohen (1988), Kelleberg (1986), Palmer (1993), Perreault and Russ ( 1976), who have proposed that innovation is positively related to financial and non-financial performance of the organization.
format Thesis
author Abu Bakar, Lily Julienti
author_facet Abu Bakar, Lily Julienti
author_sort Abu Bakar, Lily Julienti
title 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
title_short 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
title_full 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
title_fullStr 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
title_full_unstemmed 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
title_sort 4ps innovations in small medium enterprise and the impact to the business performance
publishDate 2002
url http://eprints.usm.my/47713/1/LILY%20JULIENTI000024.pdf
http://eprints.usm.my/47713/
_version_ 1681490252718407680
score 13.149126

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