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The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship

The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference.

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Bibliographic Details
Main Author: Siregar, Widyana Verawaty
Format: Thesis
Language:English
Published: 2017
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf
http://eprints.usm.my/47709/
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spelling my.usm.eprints.47709 http://eprints.usm.my/47709/ The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship Siregar, Widyana Verawaty HD28-70 Management. Industrial Management The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference. 2017-10 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf Siregar, Widyana Verawaty (2017) The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship. PhD thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Siregar, Widyana Verawaty
The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
description The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference.
format Thesis
author Siregar, Widyana Verawaty
author_facet Siregar, Widyana Verawaty
author_sort Siregar, Widyana Verawaty
title The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_short The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_full The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_fullStr The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_full_unstemmed The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_sort influence of product attributes on brand preference : the moderating role of salesmanship
publishDate 2017
url http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf
http://eprints.usm.my/47709/
_version_ 1681490252127010816
score 13.149126

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