Factors Influencing Intention To Consume Herbal Supplement
The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intent...
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| Format: | Thesis |
| Language: | English |
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2004
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| Online Access: | http://eprints.usm.my/47665/1/ABBAS%20SYED%20MOHAMAED000024.pdf http://eprints.usm.my/47665/ |
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my.usm.eprints.47665 http://eprints.usm.my/47665/ Factors Influencing Intention To Consume Herbal Supplement Syed Mohamed, Abbas HF5001-6182 Business The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers' intention towards herbal supplement. 2004-03 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/47665/1/ABBAS%20SYED%20MOHAMAED000024.pdf Syed Mohamed, Abbas (2004) Factors Influencing Intention To Consume Herbal Supplement. Masters thesis, Universiti Sains Malaysia. |
| institution |
Universiti Sains Malaysia |
| building |
Hamzah Sendut Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sains Malaysia |
| content_source |
USM Institutional Repository |
| url_provider |
http://eprints.usm.my/ |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Syed Mohamed, Abbas Factors Influencing Intention To Consume Herbal Supplement |
| description |
The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers' intention towards herbal supplement. |
| format |
Thesis |
| author |
Syed Mohamed, Abbas |
| author_facet |
Syed Mohamed, Abbas |
| author_sort |
Syed Mohamed, Abbas |
| title |
Factors Influencing Intention To Consume Herbal Supplement |
| title_short |
Factors Influencing Intention To Consume Herbal Supplement |
| title_full |
Factors Influencing Intention To Consume Herbal Supplement |
| title_fullStr |
Factors Influencing Intention To Consume Herbal Supplement |
| title_full_unstemmed |
Factors Influencing Intention To Consume Herbal Supplement |
| title_sort |
factors influencing intention to consume herbal supplement |
| publishDate |
2004 |
| url |
http://eprints.usm.my/47665/1/ABBAS%20SYED%20MOHAMAED000024.pdf http://eprints.usm.my/47665/ |
| _version_ |
1681490246315802624 |
| score |
13.160551 |