Branding Corporate Social Responsibility: A Case Study on Public-Listed Telecommunication Companies in Malaysia

• Main Author: Ahmad, Jamilah
• Format: Article
• Language: English
• Published: Registrar of Newspapers for India (RNI) 2019
• Subjects: HM Sociology
• Online Access: http://eprints.usm.my/47600/1/os6.pdf; http://eprints.usm.my/47600/; https://www.mediawatchjournal.in/branding-corporate-social-responsibility-a-case-study-on-public-listed-telecommunication-companies-in-malaysia-2/

Corporate social responsibility (CSR) is a pillar for any organization to portray the positive reputation of the organization to the public. The image and commitment of CSR initiatives reflect the corporate brand of the organization. This study aims to have a better understanding of brand and CSR fr...