The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
The purpose of this research is to examine the effect of brand name elements and brand preferences. This study would also like to examine the effect of brand experience towards chocolate malt drink brand preferences. Finally, the study also examines the mediating effect of brand experience on the re...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2019
|
| 主題: | |
| 在線閱讀: | http://eprints.usm.my/46608/1/FULL%20THESIS%20by%20NOR%20ZEHAN24.pdf http://eprints.usm.my/46608/ |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|