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Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies

The emergence of relationship marketing (RM) has commonly been connected to the financial services industry. In Islamic financial services industry, particularly Takaful is implementing the RM in various creative ways. Regrettably, the issue of unethical marketing practices seems to be the main cont...

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Main Author: Yusoff, Murni
Format: Thesis
Language:English
Published: 2017
Subjects:
BP1-253 Islam
Online Access:http://eprints.usm.my/45427/1/MURNI%20YUSOFF.pdf
http://eprints.usm.my/45427/
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spelling my.usm.eprints.45427 http://eprints.usm.my/45427/ Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies Yusoff, Murni BP1-253 Islam The emergence of relationship marketing (RM) has commonly been connected to the financial services industry. In Islamic financial services industry, particularly Takaful is implementing the RM in various creative ways. Regrettably, the issue of unethical marketing practices seems to be the main contributors to the surrender of policy among Takaful participants in Malaysia. Therefore, this research intends to explore the issue from the root which derives from the worldview and epistemology embedded in RM by investigating the RM approach implemented in Takaful companies. The differences in worldview and epistemology have lead to different practices in reality of business. 2017-03 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/45427/1/MURNI%20YUSOFF.pdf Yusoff, Murni (2017) Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies. PhD thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic BP1-253 Islam
spellingShingle BP1-253 Islam
Yusoff, Murni
Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
description The emergence of relationship marketing (RM) has commonly been connected to the financial services industry. In Islamic financial services industry, particularly Takaful is implementing the RM in various creative ways. Regrettably, the issue of unethical marketing practices seems to be the main contributors to the surrender of policy among Takaful participants in Malaysia. Therefore, this research intends to explore the issue from the root which derives from the worldview and epistemology embedded in RM by investigating the RM approach implemented in Takaful companies. The differences in worldview and epistemology have lead to different practices in reality of business.
format Thesis
author Yusoff, Murni
author_facet Yusoff, Murni
author_sort Yusoff, Murni
title Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
title_short Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
title_full Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
title_fullStr Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
title_full_unstemmed Investigating The Use Of Islamic Based Relationship Marketing Approach In Selected Malaysia Takaful Companies
title_sort investigating the use of islamic based relationship marketing approach in selected malaysia takaful companies
publishDate 2017
url http://eprints.usm.my/45427/1/MURNI%20YUSOFF.pdf
http://eprints.usm.my/45427/
_version_ 1646011349508030464
score 13.214268

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