The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang
This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and i...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/44822/1/KHOO%20GIM%20HOON.pdf http://eprints.usm.my/44822/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|