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A Study On Malaysian Households’ Purchase Intention Of Water Purifier

Drinking water quality has been one of the main concerns of Malaysian households today. Despite government’s continuous efforts to improve water quality, concerned households are installing domestic water purifiers at their own cost for added peace of mind. However, why households acted to purchase...

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Main Author: Nadarajan, Nedumaaran
Format: Thesis
Language:English
Published: 2014
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/44380/1/NEDUMAARAN%20AL%20NADARAJAN.pdf
http://eprints.usm.my/44380/
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id my.usm.eprints.44380
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spelling my.usm.eprints.44380 http://eprints.usm.my/44380/ A Study On Malaysian Households’ Purchase Intention Of Water Purifier Nadarajan, Nedumaaran HF5001-6182 Business Drinking water quality has been one of the main concerns of Malaysian households today. Despite government’s continuous efforts to improve water quality, concerned households are installing domestic water purifiers at their own cost for added peace of mind. However, why households acted to purchase water purifiers is still not fully understood. The main aim of this investigation is to identify factors that influence Malaysian households’ purchase intention of water purifier. Cognitive, affective and behavioural or the CAB model is used to examine factors that influence Malaysian households purchase intention of water purifier. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/44380/1/NEDUMAARAN%20AL%20NADARAJAN.pdf Nadarajan, Nedumaaran (2014) A Study On Malaysian Households’ Purchase Intention Of Water Purifier. Masters thesis, Universiti Sains Malaysia.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Nadarajan, Nedumaaran
A Study On Malaysian Households’ Purchase Intention Of Water Purifier
description Drinking water quality has been one of the main concerns of Malaysian households today. Despite government’s continuous efforts to improve water quality, concerned households are installing domestic water purifiers at their own cost for added peace of mind. However, why households acted to purchase water purifiers is still not fully understood. The main aim of this investigation is to identify factors that influence Malaysian households’ purchase intention of water purifier. Cognitive, affective and behavioural or the CAB model is used to examine factors that influence Malaysian households purchase intention of water purifier.
format Thesis
author Nadarajan, Nedumaaran
author_facet Nadarajan, Nedumaaran
author_sort Nadarajan, Nedumaaran
title A Study On Malaysian Households’ Purchase Intention Of Water Purifier
title_short A Study On Malaysian Households’ Purchase Intention Of Water Purifier
title_full A Study On Malaysian Households’ Purchase Intention Of Water Purifier
title_fullStr A Study On Malaysian Households’ Purchase Intention Of Water Purifier
title_full_unstemmed A Study On Malaysian Households’ Purchase Intention Of Water Purifier
title_sort study on malaysian households’ purchase intention of water purifier
publishDate 2014
url http://eprints.usm.my/44380/1/NEDUMAARAN%20AL%20NADARAJAN.pdf
http://eprints.usm.my/44380/
_version_ 1643710989041926144
score 13.18916

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