The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia

• المؤلف الرئيسي: Goh, Kai Ning
• التنسيق: أطروحة
• اللغة: English
• منشور في: 2014
• الموضوعات: HF5001-6182 Business
• الوصول للمادة أونلاين: http://eprints.usm.my/44376/1/GOH%20KAI%20NING.pdf; http://eprints.usm.my/44376/

This study examines the purchasing of hybrid cars in Penang, Malaysia by understanding the factors which influence the consumers’ purchase intention. Hybrid cars refers to a car which uses two or more distinct power sources to move. A hybrid car is also known as hybrid-electric vehicles (HEV) which...