The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia
This study examines the purchasing of hybrid cars in Penang, Malaysia by understanding the factors which influence the consumers’ purchase intention. Hybrid cars refers to a car which uses two or more distinct power sources to move. A hybrid car is also known as hybrid-electric vehicles (HEV) which...
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| 格式: | Thesis |
| 語言: | English |
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2014
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| 在線閱讀: | http://eprints.usm.my/44376/1/GOH%20KAI%20NING.pdf http://eprints.usm.my/44376/ |
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my.usm.eprints.44376 http://eprints.usm.my/44376/ The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia Goh, Kai Ning HF5001-6182 Business This study examines the purchasing of hybrid cars in Penang, Malaysia by understanding the factors which influence the consumers’ purchase intention. Hybrid cars refers to a car which uses two or more distinct power sources to move. A hybrid car is also known as hybrid-electric vehicles (HEV) which is using an internal combustion engine with an electric motor. The importance of adopting a hybrid car has been gaining public attention due to its environmental conservation property as well as its fuel efficiency. However, studies which relates to the public perception on government policy, environmentalism as well as perceived value and perceived risk of this new technology product in Malaysia is less explored. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/44376/1/GOH%20KAI%20NING.pdf Goh, Kai Ning (2014) The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia. Masters thesis, Universiti Sains Malaysia. |
| institution |
Universiti Sains Malaysia |
| building |
Hamzah Sendut Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sains Malaysia |
| content_source |
USM Institutional Repository |
| url_provider |
http://eprints.usm.my/ |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Goh, Kai Ning The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia |
| description |
This study examines the purchasing of hybrid cars in Penang, Malaysia by understanding the factors which influence the consumers’ purchase intention. Hybrid cars refers to a car which uses two or more distinct power sources to move. A hybrid car is also known as hybrid-electric vehicles (HEV) which is using an internal
combustion engine with an electric motor. The importance of adopting a hybrid car has been gaining public attention due to its environmental conservation property as well as
its fuel efficiency. However, studies which relates to the public perception on government policy, environmentalism as well as perceived value and perceived risk of this new technology product in Malaysia is less explored. |
| format |
Thesis |
| author |
Goh, Kai Ning |
| author_facet |
Goh, Kai Ning |
| author_sort |
Goh, Kai Ning |
| title |
The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia |
| title_short |
The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia |
| title_full |
The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia |
| title_fullStr |
The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia |
| title_full_unstemmed |
The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia |
| title_sort |
determinants for purchase intention of hybrid cars in penang, malaysia |
| publishDate |
2014 |
| url |
http://eprints.usm.my/44376/1/GOH%20KAI%20NING.pdf http://eprints.usm.my/44376/ |
| _version_ |
1643710987876958208 |
| score |
13.149126 |