The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen
The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians’ prescribing decisions. The purpose of this study is to explore those factors used to influence physicians’ prescribing decisions and their role in decision-making proces...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.usm.my/43796/1/Mahmoud%20Abdullah%20Hussein%20Al-Areefi24.pdf http://eprints.usm.my/43796/ |
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