Assessment method for graphic design artworks at undergraduate level.

• Main Author: Siron, Azizah
• Format: Thesis
• Language: English
• Published: 2011
• Subjects: NX1-820 Arts in general
• Online Access: http://eprints.usm.my/43099/1/Pages_from_ASSESSMENT_METHOD_FOR_GRAPHIC_DESIGN.pdf; http://eprints.usm.my/43099/

Penilaian dan pengukuran menjadi persoalan dikalangan pelajar. Mereka ingin mengetahui bagaimana pensyarah membuat penilaian terhadap karya mereka. Pelawat yang mengunjungi pameran seni turut mempersoalkan tentang baik atau tidak sesuatu karya. Persoalan ini juga dialami oleh pereka grafik khususnya ketika menghasilkan rekaan agar mesej yang ingin disampaikan secara visual berkesan. Lazimnya, karya seni reka grafik dinilai oleh mereka yang mempunyai kepakaran dan pengalaman dalam bidang tersebut. Penilaian yang biasa dilakukan adalah berdasarkan pengalaman dan pendapat sendiri. Sehingga kajian ini dihasilkan, penulis mendapati sangat terhad rujukan untuk menilai dan mengukur karya seni reka grafik samada di peringkat sekolah atau yang lebih tinggi. Kajian ini dilakukan untuk mengenalpasti maklumat dan kaedah berkaitan penilaian karya seni reka grafik. Matlamat kajian ini adalah untuk mengenalpasti cara terbaik dari segi teori dan praktikal untuk membuat penilaian dan pemarkahan. Ia penting agar proses pembelajaran dan pengajaran menjadi lebih sistematik dan terarah sendiri. In art education, students constantly question assessment and measurement. They are curious about how lecturer evaluate their artwork. Visitors to art exhibitions often question regarding the right and wrong doing of artwork. What is right or wrong? Good or bad? In graphic design, most designers are uncertain whether their artwork is good enough to convey their visually hidden message effectively. Generally, graphic artworks are evaluated by people who are highly skilled and experienced. Their assessment of artworks usually depends on their experience and personal views. As far as this research is concerned, there is very limited reference in measuring graphic design artwork. Currently, all institutions of higher learning are being asked to take evaluation and assessment seriously. This study is to identify a pool of information and methods in evaluating graphic design artwork. This study aims to determine the most effective theory and practice in artwork assessment so that the learning process in art education can be more systematic and selfdirected.