Shifting Perceptions Of Instant Ramen In Japan During The High-growth Era, 1958–1973

Instant ramen attained national prominence in Japan beginning in 1958 with the release of the first nationally advertised brand, Chikin Ramen, produced and sold by Momofuku Ando's Sanshī Shokuhin, later to be renamed the Nissin Foods Corporation. From the time of its release, instant ramen b...

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Bibliographic Details
Main Author: Solt, George
Format: Article
Language:English
Published: Penerbit Universiti Sains Malaysia (USM Press) 2012
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Online Access:http://eprints.usm.my/40549/1/GeorgeSolt-InstantRamen.pdf
http://eprints.usm.my/40549/
http://ijaps.usm.my/wp-content/uploads/2012/07/GeorgeSolt-InstantRamen.pdf
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