Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.

• Main Authors: M. Mohd Rosli, M. Z. Normayuni, Mohd Nazri, M.
• Other Authors: Sehu Mohamad, Zhooriyati
• Format: Book Section
• Language: English
• Published: Universiti Sains Malaysia 2014
• Subjects: H1-99 Social sciences (General)
• Online Access: http://eprints.usm.my/37783/1/sspis_2014_ms175_-_207.pdf; http://eprints.usm.my/37783/

Global competition among the players in the housing and construction industry has pushed the companies to be more surviving and struggling for their long term competitiveness and hence;identifying a more innovative marketing strategy. In this context, e-marketing has been considered as one of the ma...