PSYCHOLOGICAL FACTORS OF INNOVATIVENESS AMONG NOMADIC MICRO-ENTREPRENEURS FOR ACHIEVING BUSINESS GROWTH
The objective of this paper is to explore the psychological factors of innovativeness that drives nomadic micro entrepreneurs’ (MEs) in enhancing their business growth in Malaysia. Nomadic micro entrepreneurs refer to those who regularly change the location of their business. To meet the research...
Saved in:
| Main Authors: | , , , |
|---|---|
| 格式: | Article |
| 語言: | English |
| 出版: |
VERSLAS: TEORIJA IR PRAKTIKA
2016
|
| 主題: | |
| 在線閱讀: | http://eprints.usm.my/37178/1/%28Psychological_Factors_of_Innovativeness%29_document.pdf http://eprints.usm.my/37178/ https://doi.org/10.3846/btp.2016.618 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 總結: | The objective of this paper is to explore the psychological factors of innovativeness that drives nomadic micro entrepreneurs’
(MEs) in enhancing their business growth in Malaysia. Nomadic micro entrepreneurs refer to those who regularly
change the location of their business. To meet the research objective, the current study carried out in-depth interviews among
the Nomadic MEs operating their business in Northern region, Malaysia. Twenty Nomadic MEs were interviewed on voluntary
basis. Thematic analysis was conducted to identify the recurring themes that delineate psychological factors that may influence
innovativeness. Interestingly, the findings revealed that the innovativeness of Nomadic MEs is influenced by four psychological
characteristics namely sense of curiosity, interest, risk taking, and risk avoidance. The contribution of this study lies in the identification
of four substantial psychological factors that act as a foundation for innovativeness among nomadic micro entrepreneurs’
(MEs) in enhancing their business growth. |
|---|