Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
Organizations like banks with the ability to develop an understanding of and capability in predicting customer's behaviour are organisations that have an edge over their competitors in the marketplace. One way of how organization's competitive advantage can be achieved is when they can...
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| 主要な著者: | , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Asian Academy of Management (AAM)
2016
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| 主題: | |
| オンライン･アクセス: | http://eprints.usm.my/36669/1/aamj21022016_1.pdf http://eprints.usm.my/36669/ http://web.usm.my/aamj/21022016/aamj21022016_1.pdf |
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