Using Analytic Hierarchy Process To Develop Hierarchy Structural Model Of Consumer Decision Making In Digital Market
In today's electronic era, e-commerce market is a very fast growing market. With the proliferation of the internet and web applications, customers are increasingly interfacing and interacting with web-based applications. They are shifting themselves offline to online which is creating challe...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36666/1/aamj21012016_6.pdf http://eprints.usm.my/36666/ http://web.usm.my/aamj/21012016/aamj21012016_6.pdf |
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