Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising
The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services. Many firms in Vietnam have invested numerous resources in this field, and an in-depth understanding of mobile advertising is necessary to develop a succes...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Article |
| 語言: | English |
| 出版: |
Asian Academy of Management (AAM)
2014
|
| 主題: | |
| 在線閱讀: | http://eprints.usm.my/36626/1/Art_5%2887-104%29.pdf http://eprints.usm.my/36626/ http://web.usm.my/aamj/19022014/Art%205(87-104).pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|