Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising

• المؤلفون الرئيسيون: Tri Dinh Le, Tri Dinh Le, Ho Nguyen, Bao Tran
• التنسيق: مقال
• اللغة: English
• منشور في: Asian Academy of Management (AAM) 2014
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.usm.my/36626/1/Art_5%2887-104%29.pdf; http://eprints.usm.my/36626/; http://web.usm.my/aamj/19022014/Art%205(87-104).pdf

The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services. Many firms in Vietnam have invested numerous resources in this field, and an in-depth understanding of mobile advertising is necessary to develop a succes...