Structural Relationships Between Perceived Risk And Consumers Unwillingness To Buy Home Appliances Online With Moderation Of Online Consumer Reviews
This study aims to examine the effect of perceived risk factors (i.e. perceived performance risk, financial risk, time-loss risk, psychological risk and source risk) on consumers' unwillingness to buy home appliances online. The moderation of online consumer reviews with the relationship bet...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Article |
| 语言: | English |
| 出版: |
Asian Academy of Management (AAM)
2014
|
| 主题: | |
| 在线阅读: | http://eprints.usm.my/36615/1/Art_4_%2873-92%29.pdf http://eprints.usm.my/36615/ http://web.usm.my/aamj/19012014/Art%204%20(73-92).pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|